Friday, October 19, 2012

Telling Your Story Online with Photography and Video

At November's Catalyst Café at the Library program you will see examples of how photography and video can be used to spread the word about your nonprofit's good works. 

A panel of Tucsonans will share their ideas and experiences using photography and video to tell the story of their nonprofit. 

 When: Tuesday, Nov. 13, 2012 from 5:30-7:00pm
Where: Joel D. Valdez Main Library, 101 N. Stone Ave., 4th fl. Boardroom
Cost: free
Refreshments provided; parking is free after 5pm.
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Wednesday, October 10, 2012

Pinterest Tips



Below are my notes about Pinterest, prepared for yesterday's panel.

Should I start an account? Ask these questions:

  • Are my demographics a good fit?
  • What topics relate to my purpose that people are talking about
    & sharing?
  • How will Pinterest fit with my other social media accounts?
  • What is “success?” What are my goals? (these may well change)
  • How will I know that I am successful?
  • Who will contribute to the account? Do there need to be rules?

Advantages, Disadvantages

  •  Little overhead: no design time, can create presence very quickly
  •  High level of sharing, virality
  • Completely visual
  • Poor mobile interface for sharing
  • Monitoring/management tools (ie Hootsuite) haven’t caught up
  • Content is so different, can be time consuming to add to the mix

Create account & starter content

  •  Use keywords in your account profile to enable discovery
  • Add “Pin it” button to your toolbar
  • Search out your peers and follow them; watch for ideas
  • Start with minimum of 5 boards, have fun with the titles
  • Start monitoring what is pinned from your website (“source” search)

Develop following, encourage growth

  •  Add pins regularly
  • Add “Pin it” to blog posts share your pins on Facebook & Twitter
  • Add the Pinterest app to your Facebook page (It will add a badge to top)
  • Explore keywords using Pinterest’s own search tool; “like” and comment on pages you would like to interact with
  • Add Pinterest links to your website and paper publicity
  • Explore keywords using a search engine like google. Search for terms like “xxx on Pinterest”
  • Use #hashtags centered on your goals, like #Tucson #dogs #art #sunsets, picking ones people are likely to be searching.

Dos:

  • Tap into emotion, know what motivates your audience
  • Have fun, write creatively
  • Descriptions are important
  • Be selective. Create, hunt and pin the best of the best
  • Share from your website (uploads won’t link back)
  • Credit your sources
  • Consider crowdsourcing pins

Don’ts:

  • Skip the hard sell and direct, overt marketing
  • Don't be egocentric; focus outside your business to your larger community
  • Infrequency
  • Poor quality images
  • Disorganized boards where the pins don't match the desription

Polish and extend your page

  • Choose interesting photos for your board covers, and adjust cropping
  • Arrange your boards high interest --> low interest
  • Experiment with content and monitor response
  • Listen to your customers/clientele/members for topics
  • Watch your peers for ideas
  • Experiment & take chances; remember this is a new medium and you won’t really know what works for you until you try it

You have a good following? Get creative, try promotions

  •  Contests
  • Scavenger hunts
  • Crowdsource recommendations
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Tuesday, October 9, 2012

Help with Pinterest

Created for the October 9th Catalyst Café at the Library
Where: Joel D. Valdez Main Library, 101 N. Stone Ave., Tucson, AZ in the 4th floor boardroom
Panelists: Steven Derks, Artist, Carrie Bui (Local Tucson) and Lisa Bunker (Pima County Public Library)
 

What is Pinterest? Who is Using it?
How to monitor what people are pinning from your website:
  • Formula: http://pinterest.com/source/tucsonweekly.com/ <-- replace last section with your web address
  • Or go to PinMe
Pinterest Tips and Advice
Pinterest "Goodies"

Tucsonans Using Pinterest for Art, Business, or Nonprofits

Tucson Nonprofits
Tucson News & Blogs
Tucson Artists & Galleries
Tucson Apparel

Tucson Tourism & Relocation

Examples of Nonprofits and Businesses on Pinterest

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